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Sunday, April 15 • 9:00am - 10:15am
Research Sympsosium -- Media Management and Economics: State of the Field and Current Research Initiatives

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A panel of senior scholars who have been collectively researching media management and economics for over 100 years, share insights on the state of the field and current research initiatives.
Moderator: Alan Albarran, University of North Texas
Panelists: Alan B. Albarran, University of North Texas; Media Management and Economics Research: The First 75 Years
Michael O. Wirth, University of Tennessee & Ron Rizzuto, University of Denver; Future Prospects for Cable Telecommunications in an Over the Top World
Richard A. Gershon, Western Michigan University; Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Video

Sunday April 15, 2012 9:00am - 10:15am PDT
Conference Room 4

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