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Sunday, April 15 • 1:30pm - 2:45pm
Research Symposium -- Media Management and Economics: Media Management Issues for New Media/Transmedia

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This panel features papers drawn from the open call for papers for the Research Symposium, featuring one paper devoted to Internet adoption by the broadcast industry and two papers devoted to transmedia issues. Moderator: Alan Albarran, University of North Texas
Panelists: Harsh Taneja & Heather Young, Northwestern University; Adoption of the Internet in the Television Industry: Exploring Diffusion of an Inefficient Innovation
Joy Chavez Maypaye, University of Alaska-Anchorage; Local TV News and the Transmedia Experience: The Role of Parasocial Interaction in the Online Social Distribution of News
Craig A. Stark, Susquehanna University; Managing and Financing Small-Budget Transmedia Production: The Case of Norwegian Recycling

Sunday April 15, 2012 1:30pm - 2:45pm PDT
Conference Room 4

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