This panel will present a case study from Towson University showing how the Departments of Electronic Media and Film and Mass Communication worked with the university's Department of Athletics to have students provide content for the Athletics' website, along with the broadcasting and streaming of various sporting events. Moderator: John R. Turner, Towson University Panelists: John MacKerron, Towson University; Jenny Atwater, Towson University; Damon Lewis, Towson University; Zach Maskavich, Towson University--student Respondent: Greg Faller, Towson University