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Sunday, April 15 • 10:30am - 11:45am
Research Symposium -- Media Management and Economics: Perspectives Across Media Industries

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This panel features a group of junior scholars representing Asia and the United States sharing research across the media industries in regards to management and economic issues. Moderator: Jiyoung Cha, University of North Texas
Panelists: J. Sonia Huang, National Chiao Tung University & Wei-Ching Wang, National Taiean Normal University; Application of the Long Tail Economy in the Online News Market in Taiwan: Civic Participation Matters
Jiyoung Cha, University of North Texas; Order of Market Entry: Examining First Mover Advantages Among Social Networking Sites
Guosong Shao, Nanjing University of Finance & Economics, China; Yingping Wei, Renmin University of China; Jingan Yuan, Southwestern University of Finance & Economics, China; Chunhua Zhang, Nanjing University of Finance & Economics, China; Responding to Systematic Reform, market Change and Technological Innovation: China’s Book Publishing Industry in Rapid Transformation
Rachel Davis Mersey, Northwestern University; An Argument for News Media Managers to Direct and Use Audience Research


Sunday April 15, 2012 10:30am - 11:45am
Conference Room 4

Attendees (7)