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Sunday, April 15 • 1:30pm - 2:45pm
Performance as the “Tipping Point”: Teaching Students to Win the Resume Video…and the Job

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We’ve all heard the stories of news directors who decide within a minute, sometimes in less than 30 seconds, whether to watch an entire resume video. Resume videos usually begin with the “formula” of a round robin of stand-ups and live shots, meaning that the news director makes a decision based on how the reporter performs on camera. We teach them to write, to interview, to report, to produce good packages, but how do we get them ready for the camera? This panel will examine best practices for teaching performance and winning strategies for grabbing attention in resume videos.

Nancy Dupont, University of Mississippi, moderator

Mary Blue, Tulane University

Dave Cupp, University of North Carolina at Chapel Hill

Bob Noonan, News Director, WPMI-TV, Mobile, Alabama

Dana Rosengard, Suffolk University

Kirk Varner, News Director, WKRC-TV, Cincinnati

Sunday April 15, 2012 1:30pm - 2:45pm PDT
Pavilion 3

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