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Tuesday, April 17 • 2:45pm - 4:00pm
Kids as Consumers: Television Marketing of Products and Ideas to Children

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It’s estimated that kids see 40,000 TV commercials per year. The debate about marketing to kids has been ongoing for three decades. Three circumstances have brought this debate to the forefront. First, advergaming is a dimension as TV messages are used to direct kids to sites featuring games that ostensibly sell products. Second, a childhood obesity epidemic is drawing the attention of policymakers focused on TV ads. Third, we now see cause marketing and political marketing to kids on TV. This panel presents four papers on this topic. Moderator: Jack Powers, Ithaca College
Panelists: Jack Powers, Ithaca College; The stuff we sell to our kids: A content analysis of TV commercials aimed toward children
Peter Johanns, Ithaca College; 'Cause marketing' to children via television
Adam Peruta, Ithaca College; More than a game: Advergaming and its role in the television marketing of unhealthy food to children
Steve Gordon, Ithaca College/Academy of Television Arts and Sciences; What 'South Park' teaches our children about social issues
Respondent: Wenmouth Williams, Ithaca College

Tuesday April 17, 2012 2:45pm - 4:00pm PDT
Pavilion 1

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