Assessing a program's visual needs (scripted or non-scripted entertainment)
is the job of the Production Designer. It starts with the imagination and
collaboration, communication and the final realization of an accomplished
design on the stage/studio. Emmy-winning Production Designer John Shaffner
(Two and a Half Men, The Big Bang Theory, Friends) discusses his process in
this "Coffee with..." discussion sponsored by the Academy of Television Arts
& Sciences Foundation.