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Tuesday, April 17 • 10:45am - 12:00pm
Tipping Points: Opportunities and Challenges of Interactivity and Interactive Media

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This panel explores the theoretical understanding of the concept of interactivity and addresses the opportunities and challenges brought about by interactive media. How can we define interactive media? Under which conditions does increased interactivity prove most beneficial? What are the constraints and resistances faced by the consumers and producers of interactive media? Through a critical examination of various emerging technologies, this panel aims to answer the question -- Have we reached Gladwell’s (2000) tipping point? Moderator: Gregory Newton, Ohio University
Panelists: L. Meghan Peirce, West Chester University of Pennsylvania; CyberHealthcare and the Participating Patient: Physician Attitudes on Increased Interactivity
Skye Cooley, Mississippi State University; Amy H. Jones, The University of West Alabama; A Forgotten Tweet: Somalia and the Failures of Social Media
Tang Tang, University of Akron; Structuring Interactive User Flow: Constraints or Opportunities
Raluca Cozma, Iowa State University; Jumping on the Social Media Bandwagon: Foreign Correspondents’ Use of Twitter

Tuesday April 17, 2012 10:45am - 12:00pm PDT
Pavilion 9

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