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Tuesday, April 17 • 10:45am - 12:00pm
Fantasy Sports Play: How Has it Changed Viewer Motivation and Behavior of Sports Media

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This panel will discuss how the addition of fantasy sports play has changed the average sports fan's motivation and behavior to consume sports media. Taking a Uses and Gratifications approach, the idea that media context is just as important as the content provided by the media will be discussed.
Moderator: Troy Comeau, Pittsburg State University
Panelists: Andrew Billings, University of Alabama; Art Challis, Southern Utah University; Brody Ruihley, University of Cincinnati; David Schreindl, Dickinson State University

Tuesday April 17, 2012 10:45am - 12:00pm PDT
Conference Room 4

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