Just as Starbucks varies its presentations across 12, 16 and 20-ounce containers, so do America's higher education student media. This session will examine the common element of storytelling through case studies of online student media at three different sized institutions. Attendees will also learn more about how the pedagogy of media production and journalism has changed. No longer is the focus on a medium, such as television, radio, or print, per se, but rather on telling stories through appropriate media to niche-targeted audiences. Moderator: Cliff Brockman, Wartburg College Panelists: Tim Scully, University of St. Thomas Susan Green, Arizona State University