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Monday, April 16 • 10:15am - 11:30am
Biometric Measures in Applied Electronic Media Research

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When paired with traditional measures, biometric indices of heart rate, skin conductance, and eye movement have recently resulted in substantial insights into how audiences cognitively and emotionally process electronic media. This panel brings together experts from industry and the academy to discuss proper methodology and research design, as well as present results from recent applied studies, in hopes of getting attendees interested in employing biometrics in their own work. Moderator: Robert F. Potter, Indiana University
Panelists: Wes Wise, A.Q. Miller School of Journalism and Mass Communications; More than meets the ear: Emotion, attention, and auditory processing
Rachel Bailey, Indiana University; I've Lived Life From Both Sides Now: What I Learned Moving from Theory-Driven Research to Applied Research... and Back
Paul D. Bolls, Missouri School of Journalism; Biometrics for the Public Good: Evaluating Highway Safety Videos with Psychophysiology
Glenn Cummins, Texas Tech University; What are you looking at? Eye tracking in applied media research
Bruce K. Rosenblum, Warner Bros. Media Research & Insights; Best Practices using Biometrics for Branded Product Integrations

Monday April 16, 2012 10:15am - 11:30am PDT
Pavilion 9

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