Loading…
BEA2012 has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

2012 Research Symposium: Media Management and Economics Research in a Transmedia Environment [clear filter]
Sunday, April 15
 

9:00am

Research Sympsosium -- Media Management and Economics: State of the Field and Current Research Initiatives

A panel of senior scholars who have been collectively researching media management and economics for over 100 years, share insights on the state of the field and current research initiatives.
Moderator: Alan Albarran, University of North Texas
Panelists: Alan B. Albarran, University of North Texas; Media Management and Economics Research: The First 75 Years
Michael O. Wirth, University of Tennessee & Ron Rizzuto, University of Denver; Future Prospects for Cable Telecommunications in an Over the Top World
Richard A. Gershon, Western Michigan University; Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Video



Sunday April 15, 2012 9:00am - 10:15am
Conference Room 4

10:30am

Research Symposium -- Media Management and Economics: Perspectives Across Media Industries
This panel features a group of junior scholars representing Asia and the United States sharing research across the media industries in regards to management and economic issues. Moderator: Jiyoung Cha, University of North Texas
Panelists: J. Sonia Huang, National Chiao Tung University & Wei-Ching Wang, National Taiean Normal University; Application of the Long Tail Economy in the Online News Market in Taiwan: Civic Participation Matters
Jiyoung Cha, University of North Texas; Order of Market Entry: Examining First Mover Advantages Among Social Networking Sites
Guosong Shao, Nanjing University of Finance & Economics, China; Yingping Wei, Renmin University of China; Jingan Yuan, Southwestern University of Finance & Economics, China; Chunhua Zhang, Nanjing University of Finance & Economics, China; Responding to Systematic Reform, market Change and Technological Innovation: China’s Book Publishing Industry in Rapid Transformation
Rachel Davis Mersey, Northwestern University; An Argument for News Media Managers to Direct and Use Audience Research


Sunday April 15, 2012 10:30am - 11:45am
Conference Room 4

12:00pm

Research Sympsosium -- Media Management and Economics: Latin American and Hispanic Media Management and Economics Research

Scholars from Latin America and the United States share some of the latest research on the Spanish language market from an industry-based perspective. Moderator: Julian Rodriguez, The University of Texas at Arlington
Panelists: Maria Elena Gutierrez and Josefina Santana Vilegas, Panamericana Universidad, Guadalajara, Mexico; Digital Convergence in the Mexican Media Industry
German Arango, La Sabana Universidad, Bogota, Colombia; A Case Study on Media Diversification: Caracaol and RCN. Beyond the Traditional Business Model
Julian Rodriguez, University of Texas-Arlington; Twitter Use among English and Spanish Language Television Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local Television Twitter Accounts
Gabe Otteson, Jessica Perrillat, & Alan B. Albarran, University of North Texas; The State of Spanish Language Media 2012



Sunday April 15, 2012 12:00pm - 1:15pm
Conference Room 4

1:30pm

Research Symposium -- Media Management and Economics: Media Management Issues for New Media/Transmedia

This panel features papers drawn from the open call for papers for the Research Symposium, featuring one paper devoted to Internet adoption by the broadcast industry and two papers devoted to transmedia issues. Moderator: Alan Albarran, University of North Texas
Panelists: Harsh Taneja & Heather Young, Northwestern University; Adoption of the Internet in the Television Industry: Exploring Diffusion of an Inefficient Innovation
Joy Chavez Maypaye, University of Alaska-Anchorage; Local TV News and the Transmedia Experience: The Role of Parasocial Interaction in the Online Social Distribution of News
Craig A. Stark, Susquehanna University; Managing and Financing Small-Budget Transmedia Production: The Case of Norwegian Recycling



Sunday April 15, 2012 1:30pm - 2:45pm
Conference Room 4