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Management [clear filter]
Monday, April 16

4:15pm PDT

Management, Marketing & Programming Paper Competition

This year BEA's Management, Marketing and Programming Division awards four papers and nine authors on their outstanding research.
Paper Competition Chair: Tang Tang, University of Akron
Debut Paper Competition
1st Place: Kristy Shi, Bowling Green State University; Louisa Ha, Bowling Green State University; Xiaoming Hao, Nanyang Technological University; 3G MVAS Market in China: Analysis of Strategic Alliances from Resource-based perspective
2nd Place: Christy A. Brazee; University of Wisconsin Oshkosh; Randall Davidson, University of Wisconsin - Oshkosh, Process Mapping to a Tipping Point: Enhancing College Radio Station Underwriting through an Action Learning Project
Open Paper Competition
1st Place: Will Kinnally, University of Central Florida; Bobbie Brinkerhoff, University of Central Florida, Three views of member motives: Predicting intentions to donate to public broadcasting stations using a revised theory of planned behavior
2nd Place: Douglas A. Ferguson, College of Charleston; Clark Greer, Point Loma Nazarene University, Predicting the Adoption of Mobile DTV by Local Television Stations in the U.S.

Monday April 16, 2012 4:15pm - 5:30pm PDT
Conference Room 3