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Marketing and Programming [clear filter]
Sunday, April 15

1:30pm PDT

'Tipping Points' In Media Management Curriculum Planning

Social media and changes in audience expectations have provided new challenges for managers of media organizations. As technology and audiences continue to change, educators are faced with preparing students for the realities of the marketplace they will enter upon graduation.
Moderator: William G. Covington Jr., Edinboro University
Panelists: Bruce Mims, Southeast Missouri State University; Town & Gown Converge to Shape a New Multimedia Curriculum
Jabbar Al-Obaidi, Bridgewater State University
William G. Covington Jr., Edinboro University; Incorporating Media Literacy in Media Management Curriculum: A Logical Call for Action

Sunday April 15, 2012 1:30pm - 2:45pm PDT
Conference Room 2

3:00pm PDT

Creating Better Children's Programming Through Awareness: Studies of Production Techniques, Affection and Race/Ethnicity Expressed in Humor
There are many issues surrounding television programming aimed at youth. Reviewing the work of student panelists will illustrate the following: expressions of Affection in Kids' Shows and the effect; differing production techniques in children's commercials and gender differences (including economic impact of production expenses); and race/ethnicity as expressed with humor and potential effects on youth viewers of prime-time animated programming. Conclusions illustrate the economic, behavioral and production impact of the creation of programming and commercials for a youthful audience (under the age of 19). Moderator: Kathe Lehman-Meyer, St. Mary's University
Panelists: Stephanie Martinez; St. Mary's University, Race-based Media Socialization: A look into animated prime-time sitcoms
Joshua Amaro Dunn, St. Mary's University; The Babies and Bathwater of Children's Programming: A qualitative Analysis of Authentic and Inauthentic Expressions of Affection in Kids' Shows
Gabriela Guajardo, St. Mary's University; Jesus Garcia, St Mary's University, Production Techniques in Children's Television Commercials: An Examination of Gender Stereotypes

Sunday April 15, 2012 3:00pm - 4:15pm PDT
Conference Room 2
Monday, April 16

1:15pm PDT

Industry-University Collaboration: Integrating Experiential Learning Into the Television Curriculum

This panel will address pedagogy and strategy behind the integration of experiential learning into the Curriculum of undergraduate and graduate television programs. It will feature mini-case studies that illustrate how students, faculty and industry professionals working together produce rich learning outcomes for students, while at the same time creating pathways to full-time employment. The panel will consist of university faculty who manage experiential learning curricula and television industry professionals who supervise students in the field.
Moderator: Allbert Tedesco, Drexel University
Panelists:  Larry Epstein, Drexel University
Princell Hair, Comcast SportsNet
Lydia Timmins, University of Delaware

Monday April 16, 2012 1:15pm - 2:30pm PDT
Conference Room 3

2:45pm PDT

Management, Marketing and Programming Division Business Meeting

The mission of the Management, Marketing and Programming Division is to (1) enhance the teaching and research of electronic media management, sales and programming, (2) Provide a forum for the presentation of juried and non-juried scholarly research in those areas, (3) Enhance networking between faculty and management, sales and programming professionals, and to (4) Provide a forum for the exchange of effective learning and teaching techniques.
Management, Marketing and Programming Chair: Bruce Mims, Southeast Missouri State University


Monday April 16, 2012 2:45pm - 4:00pm PDT
Conference Room 3

4:15pm PDT

Management, Marketing & Programming Paper Competition

This year BEA's Management, Marketing and Programming Division awards four papers and nine authors on their outstanding research.
Paper Competition Chair: Tang Tang, University of Akron
Debut Paper Competition
1st Place: Kristy Shi, Bowling Green State University; Louisa Ha, Bowling Green State University; Xiaoming Hao, Nanyang Technological University; 3G MVAS Market in China: Analysis of Strategic Alliances from Resource-based perspective
2nd Place: Christy A. Brazee; University of Wisconsin Oshkosh; Randall Davidson, University of Wisconsin - Oshkosh, Process Mapping to a Tipping Point: Enhancing College Radio Station Underwriting through an Action Learning Project
Open Paper Competition
1st Place: Will Kinnally, University of Central Florida; Bobbie Brinkerhoff, University of Central Florida, Three views of member motives: Predicting intentions to donate to public broadcasting stations using a revised theory of planned behavior
2nd Place: Douglas A. Ferguson, College of Charleston; Clark Greer, Point Loma Nazarene University, Predicting the Adoption of Mobile DTV by Local Television Stations in the U.S.

Monday April 16, 2012 4:15pm - 5:30pm PDT
Conference Room 3
Tuesday, April 17

10:45am PDT

Adventures in Academe: Professional Broadcasters Discuss Their New Careers in University Settings
Four former broadcasters with a combined total of over 100 years of professional experience at major market television stations will reflect on their current careers in university settings. Panelists will explain how their previous experiences have helped them in their current positions. They will also give a frank appraisal of the expected and unexpected in their new careers. Moderator: Norman Felsenthal, Temple University
Panelists: Roger LaMay, University of Pennsylvania; Fun and Games in Public Radio
Janice Selinger, The College of New Jersey; Adjuncts Balancing Academe and …
Peter Jaroff, Temple University; The Big Story: How (and why) I Went from Producer to Professor
Paul Gluck, Temple University; You Can't Say That On College Cable

Tuesday April 17, 2012 10:45am - 12:00pm PDT
Conference Room 3

2:45pm PDT

What a Sales Career Can Mean to Your Students: Resources to Help Them Succeed
Radio sales is often overlooked by college students when exploring career choices. On-air broadcasting gets all of the attention. Yet more opportunities exist in sales: monetary rewards are generally higher, management opportunities are increased, and job satisfaction is high. If only students knew of these benefits. This session addresses the questions, “What is a typical day in a salesperson's life?” and “Where can educators find real-world training products for use in the classroom?” Moderator: John Potter, Radio Advertising Bureau


Tuesday April 17, 2012 2:45pm - 4:00pm PDT
Conference Room 3
Wednesday, April 18

9:00am PDT

Tipping It In Your Favor

Panel will feature a 30 year broadcast veteran and two international broadcast consultants who will guide the attendees (students and faculty mentors) through the employment search minefield so that the newly graduated job seekers will find the employment tipping point that enhances their job search prospects in their favor. Find out what to and not to do in the search for that first gig (and in future searches) from folks directly responsible for hiring hundreds of broadcast professionals from entry level to major markets.
Moderator: Michael Taylor, Valdosta State University
Panelists: Michael Taylor, Valdosta State University; Making the First Tip: Ensure Your Letter and Resume Will Get You Noticed Positively
Pat Bryson, Bryson Broadcasting International; Making the Second Tip: Don't Turn Your Positive Into a Negative When They See You
Valerie Geller, Geller Media International; Making the Third Tip: Impress Them With Your Preparation

Wednesday April 18, 2012 9:00am - 10:15am PDT
Pavilion 9

10:30am PDT

The Business of TV News
TV news hasn't simply changed arbitrarily; it's changed in response to and in connection with significant changes in the business of TV news. With a mix of academics and professionals, this panel will explore how the business of TV news has changed, is changing, and where it's heading. Beyond that, we'll examine what that means for jobs, journalism education and journalism itself. Moderator: Robert Papper, Hofstra University
Panelists: Rob Mennie, Senior Vice President/News, Gannett Broadcasting
Emily Neilson, President & General Manager, KLAS-TV, Las Vegas
Ron Comings, KLAS-TV
August Grant, University of South Carolina
Adam Bradshaw, News Director, KVVU-TV, Las Vegas

Wednesday April 18, 2012 10:30am - 11:45am PDT
Conference Room 5