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Production Aesthetics & Criticism [clear filter]
Sunday, April 15


Collaborating Cross-Country on Creative Projects
Let's say you have a colleague at a school 1000 miles away and you want to collaborate on a major media project. How do you do it? This session will debut a new national documentary on the role broadcasters played in saving thousands of lives during last year's deadly tornados in Joplin and Tuscaloosa. Both the NAB and BEA were partners in this project. It was directed from Oklahoma, produced in Alabama, edited at Ohio and with the client in Washington DC. The team will present practical tips on how to make cross-country collaborations work. Moderator: Scott Hodgson, University of Oklahoma
Panelists: Chandra Clark, The University of Alabama; Sonja Bozic, Ohio University

Sunday April 15, 2012 9:00am - 10:15am
Conference Room 5


BEA Festival of Media Arts: Faculty Video Awards and Exhibition

This session honors the winners of the Faculty Festival of Media Arts Video Competitions. Selected works of this year’s award recipients will be exhibited.
Faculty Chair: George Chun Han Wang, University of Hawaii At Manoa

Commercial or PSA Video
Best of Competition:      Marc Ruiz, Wayne State University; Ali Fathead

Award of Excellence:      Nick Martinez, San Jose State University; SJSU ESPN National Commercial

Mixed Video (Teacher/Student Co-Production)
Best of Competition:      Lisa Mills and Robert Cassanello, Univ. of Central Florida; The Committee

Award of Excellence:      Dean Yamada, Biola University; Persimmon (Hoshigaki)

Award of Excellence:      Geri Alumit Zeldes and Troy Hale, Michigan State University; Kings of Flint

Award of Excellence:      M. Joseph Hinshaw, James Madison University; Forbes Center Videos

Narrative Video
Award of Excellence:      Adam Schwartz, University of Alabama; Barney and the Martians

Award of Excellence:      Jeanette Castillo, Florida State University; The Performance of Drowning

Promotional Video
Best of Competition:      Scott Hodgson, University of Oklahoma and Chandra Clark, University of Alabama; Tornado Emergency:  Saving Lives

Award of Excellence:      Kevin Burke, University of Cincinnati; Experience It For Yourself

Award of Excellence:      Shaun Wright, James Madison University; Virginia Organizing

Award of Excellence:      Cory Byers, Southern Illinois University; Xfest

Sunday April 15, 2012 10:30am - 11:45am
Pavilion 1


BEA Festival of Media Arts: Student Video Awards and Exhibition

This session honors the winners of the Student Festival of Media Arts Video Competitions. Selected works of this year’s award recipients will be exhibited. 
Student Competition Co-Chair: Tony DeMars, Texas A&M University - Commerce Campus
Student Competition Co-Chair: Susan Simkowski, University of Arkansas-Fort Smith
Student Competition Co-Chair: Amy Crawford, Youngstown State University


1st Place:              Bill Parker, Taylor University; Tempus Fugit

2nd Place:             Chase Castor, David Fiser, Alex Russell & Cameron Wiley, Missouri State University; TEMPETE

3rd Place:              Hunter Hempen, Southeast Missouri State University; Terrible Tides

Honorable Mentions:
Blake Hawk, University of Cincinnati; Amor Vincint Omnia

Matt Dorsi-Todaro, Christina DiNapoli, Brianne Dies & Karen Yen, State University of New York at New Paltz; Head in the Clouds

Michael Soucy and Will Anderson, Elon University; Forgotten

1st Place:              Karl W. Phillips, Michigan State University; The Sleeping Giant

2nd Place:             Green Machine Production Unit, University of North Texas; One Dollar Wiser - "Debt Investigators"

3rd Place:              Coralee Trigger, The University of North Texas; North Texas Now: Fright Fest

Music Video
1st Place:              Jake Brusha, Loyola University Chicago; Rome Has Fallen

2nd Place:             John Mingione, The State University of New York at New Paltz; All I Can Say: The Musical

3rd Place (tie):    Michael Mytnick, Ohio University; Will You Wander?

3rd Place (tie):    Jay Vera, San Francisco State University; Siren

Narrative Video
1st Place:              Shannon Lynch, Azusa Pacific University; The Good River

2nd Place:             Natalie Daly, George Fox University; Through the Mailbox

3rd Place:              Dave Baker, Producer, Taylor University; The Ghost of Grandma Doris

Honorable Mentions:
Leah Rae Hulgin, University of Cincinnati; Half Light

Kurt Ehlmann, Southeast Missouri State University; Lost and Found

Kelly Courtney, Frostburg State University; SCOURGE

Geoffrey Kenichi Norman, San Francisco State University; Found

Max Rosen, Sam Gibson & Bart Layman, Missouri State University; Thin Air

Jenna Troester, Will Anderson, David Gwynn, Taylor Shain & Ian Boyd, Elon University; Focus

Lauren Burwell, W. Grant Bell & Bryan Eckerson, James Madison University; Writer's Block

Promotional (PSA, commercial, persuasive)
1st Place:              Christopher Micheal Ruth, Florida State University; True Seminole Redux: "This Is Our Time"

2nd Place:             Joey Burda, George Fox University; Crater Lake Soda Commercial

3rd Place:              Josh Shockley, Hannah Foster & Zack Strauss, University of Oklahoma; This is Our Classroom

Honorable Mentions
Jay Vera, San Francisco State University; Barber of Seville

Cameron Masingale & Kourtney Atchley, University of Oklahoma; Littering PSA

Allison Gappa, Oklahoma City University; OCU Stars Basketball

Orange Television Network - "Humor Whore", Syracuse University; Primordial Soup

Marie Jasmin Francisco Denoga, San Francisco State University; Investments For Life

Russell Jones Levenson, Florida State University; GOODWILL RECYCLING PSA

Studio (multi-camera or live-to-tape)
1st Place:              Ben Wagner & Joel Bragg, Ball State University; Ball State Sports Link 3rd Down Chirp: Episode 12

2nd Place:             Jim Bothun, Producer, St. Cloud State University; Husky Mag

3rd Place:             ICTV, Ithaca College; Pop Quiz - Tournament of Champions

Honorable Mention: TV2 KSU, Kent State University; The Agenda

Sunday April 15, 2012 12:00pm - 1:15pm
Pavilion 1


Tipping Point: HD, 2D, 3D One Year Later; How Much Longer Can We Teach Traditional 'Broadcasting'?

In a follow up to last years HD, 2D, 3D panel, it is clear that Production, Aesthetics and Technical skills are moving in an irreversible direction. How much longer can we teach traditional broadcasting without it becoming a "History" course? How much longer can we use analog and standard definition cameras and equipment to teach aesthetics and technical skills to ensure our graduates have up to date knowledge and experience? Moderator: Denise Belafonte-Young, Lynn University
Panelists: Wes Akers, Northern Kentucky University; To "B" or not to "B" - Keeping Broadcasting Alongside Electronic Media
Andrew Robinson, Syracuse University; To Students, ‘codec’ is a Four Letter Word
James Carter, California University of Pennsylvania; The Story’s The Thing
Denise Belafonte-Young, Lynn University; How Much Longer Can We Teach Traditional 'Broadcasting'?
Barry Braverman, Cinematographer & 3D Trainer/Consultant for Panasonic; Teach 3D Now
James M. Martin, University of North Texas

Sunday April 15, 2012 12:00pm - 1:15pm
Conference Room 3


The Changing Faces of Faculty; Recruiting New Media Professionals

Traditional faculty have had mixed results adapting to new models of media education. The increasing need for currency and technical expertise in classrooms and labs has opened the door for hiring bright and energetic media professionals. This panel will address the benefits of looking beyond the conventional pool of teaching applicants to enhance the strength and breadth of media rich programs.
Moderator: Sandy Henry, Drake University
Panelists: Jeff Inman, Drake University; You Want Me to Do What?
Jill VanWyke, Drake University; Teaching an Old Dog New Tricks
Todd Evans, Drake University; Recruiting, Promoting and Tenuring: Tips and Tricks
Respondent: Michelle Van Maanen, University of South Dakota

Sunday April 15, 2012 1:30pm - 2:45pm
Pavilion 2


Innovation and Growth in a Tough Economy: The MacGyver Approach to Broadcast Education
In this panel, participants will address the problems media programs are facing in a tough economy. Ways to continue to build and grow programs using minimal resources will be discussed, along with alternative resource options available from non-academic sources. Low-cost technical solutions to production challenges, ways to moderate trends toward heavier workloads for less compensation, and additional funding sources for production classes and student media organizations will also be explored. Moderator: Kara Jolliff Gould, John Brown University
Panelists: Robin Riley, Northwestern College; Mixing and matching: Making old gear work with new world expectations
Kara Jolliff Gould, John Brown University; Collaborative funding: Potential sources of additional revenue beyond the academic budget
Tom Hallaq, Idaho State University; Making Do: Can Paperclips and Bubblegum Play a Role in Quality Broadcasts?
Marquita Smith, John Brown University; All Work, No Pay: Slowing the Great Speed-up
Darren Gould, John Brown University; The MacGyver approach to broadcast education: Demonstrating program viability while limiting premature spending

Sunday April 15, 2012 1:30pm - 2:45pm
Conference Room 5


Grading Group Work
Panelists will present creative approaches to evaluating group work in production, theory and blended settings. Attendees are encouraged to share their successes and...other outcomes. Moderator: William Dorman, Millersville University
Panelists: David Tucker, University of Toledo; Tony DeMars, Texas A&M University - Commerce Campus; Candace Egan, California State University - Fresno; Samuel Ebersole, Colorado State University - Pueblo

Sunday April 15, 2012 3:00pm - 4:15pm
Conference Room 5
Monday, April 16


Managing Post Production for Long Form Narrative Projects in a Communication School Model

During the Spring of 2011 the moderator directed a thirty minute narrative short completed though an upper level production course. Students in the class crewed all departments and served in key department head roles. The Red One Camera was production’s means of digital image acquisition. With the semester at an end, the challenges of picture editorial and sound post-production had yet to begin. And for this film post-production would be conducted outside the normal construct of the classroom environment over summer and fall of 2011. The panel will discuss the challenges of organizing and conducting picture edit and sound post production efforts for longer form narrative projects. Discussion will include working with student editors and the mentoring process in going first assembly to locked picture, recording and editing sound effects, completing ADR, and the composing of original underscore music on a minimal budget.
Moderator: James Goodman, High Point University
Panelists: Jason Balas, University of North Texas
Dean Yamada, Biola University
Michael Hoggan, California State University, Northridge
David Smeltzer, Kent State University; A Tale of Two Workflows, From Martial Arts to Musical Comedy, Final Cut Pro to Avid: The story of the Advanced Narrative Post-Production class for two feature-length movies

Monday April 16, 2012 10:15am - 11:30am
Pavilion 11


The Undergraduate Short Narrative Film: What to Teach, What to Expect
Teaching the short film format offers a number of challenges for students and faculty that begin in the idea phase and carry all the way through to distribution. Best practices for short film writing, production and screening are all examined. Moderator: Kevin Reynolds, James Madison University
Panelists: Jon Stahl, California State University @ Northridge; Writing the Calling Card Film
Michael Ogden, Central Washington University; Distribution Opportunities: Student & Program Benefits
Shaun Wright, James Madison University; Production Challenges: Best Practices for Technical Success
Kevin Reynolds, James Madison University; Writing Effective Short Film Scripts
Rustin Greene, James Madison University; Staying One Step Ahead: Learning To Direct

Monday April 16, 2012 10:15am - 11:30am
Conference Room 3


The 168 Film Project: A Unique Competition for Students and Faculty

The 168 Film Project invites participants to compete for cash and prizes by producing a narrative or documentary film, based on a theme and a Judeo-Christian scripture. Films are produced in one week's time (168 hours), offering a crash course in real-world experience for both students and faculty competitors. In this panel, 168 Film Project Founder John David Ware and 168 Board Member Brian Bird (Evening Shade, Touched by An Angel, Gametime) explain the outstanding opportunities offered to competitors in the 168 Film Project. Recent 168 filmmakers and staff members will share their stories of struggle and miracles from the "168" trenches and show some of their outstanding work. Learn all you need to get your students involved in this competitive storytelling opportunity.
Moderator:  Kara Jolliff Gould, John Brown University
Panelists: John David Ware, 168 Film Project
Brian Bird; Evening Shade, Touched by An Angel, Gametime
Paul Luebbers, 168 Filmmakers and former director, 168 Film Project
Amanda Llewellyn, 168 Filmmaker
Wes Llewellyn, 168 Filmmaker
Darren Gould, 168 Volunteer, former post-production supervisor, 168 Film Project

Monday April 16, 2012 11:45am - Tuesday April 17, 2012 1:00pm
Pavilion 11


Making the Show on the Road: Technology Issues in Production Courses Abroad

Summer studies abroad programs offer wonderful experiences and many potential rewards, but there can be several technology challenges you do not encounter on your home campus. Courses involving audio/video production or multimedia production require significant planning as well as the ability to adapt to unforeseen circumstances. This panel will focus on what works and what doesn't work for laptops, Internet access, video equipment, and other technologies when teaching on the road. Panelists will share their experiences and strategies to help you prepare for your study abroad program.

Monday April 16, 2012 1:15pm - 2:30pm
Pavilion 9


Assessing Creative Work: A Practical Approach to Rubrics and Feedback
This panel will address the growing need to tie evaluations on individual projects to larger course objectives, and to provide feedback that excels in consistency and quality across projects. Rubrics will be provided and discussed for projects including video production (general), social media blogging, news packages, photojournalism, group projects, and senior portfolios. 6 panelists will present for 8 minutes each, leaving significant time for discussion during the session. Moderator: Thomas Baggerman, Point Park University
Panelists: Amy Crawford, Youngstown State University; Assessing Capstone Production Portfolios
Scott Hodgson, University of Oklahoma; Evaluating Groups with an Individual Perspective
H. James Gilmore, University of Michigan-Dearborn; Image, Information and Art: Responding to Photojournalism
Gretchen Dworznik, Ashland University; Getting the story: Using Rubrics to Assess Student Television News Packages
David McCoy, Ashland University; Assessing the Creative Content of a Social Media Blog Assignment
Thomas Baggerman, Point Park University; Video Production Assessment: Complexity and Simplicity

Monday April 16, 2012 2:45pm - 4:00pm
Pavilion 2


Always Get It in Writing: Production Agreements for Today's Media World
The media world has changed. Have your production agreements also changed? What production agreements do you need today? What types of agreements might you need tomorrow? This panel, composed of three attorneys with experience in media, entertainment and intellectual property law will answers these plus other critical production legal questions. Moderator: Vinay Shrivastava, San Francisco State University
Panelists: Miriam Smith, San Francisco State; Stewart Kellar, working professional; John Da Corsi, working professional

Monday April 16, 2012 2:45pm - 4:00pm
Conference Room 2


Finding the Best Non-Linear Video Editing Software for Our Students: Adobe, Apple or Avid?
If you taught editing or production courses using Final Cut Pro 7 prior to summer of 2011, did you upgrade to FCP X, switch to Adobe Premiere or Avid Media Composer? Maybe your institution decided to stay with FCP 7 for now? How did you determine which non-linear-editing (NLE) software is the best for your students and what are the criteria? This panel brings representatives from Adobe, Apple and Avid to talk face-to-face with educators. Our faculty panelists with expert knowledge and experience using these products, will engage in informative, lively and honest discussions with the industry reps, about what media educators and student need in an NLE and what our expectations are from them. A rare opportunity for educators to engage in an in-depth dialogue directly with representatives from the three major NLEs. Moderator: George Chun Han Wang, University of Hawaii At Manoa
Panelists: Phil Hoffman, The University of Akron; Justine Stokes, University of Wisconsin Oshkosh; William Stanwood, Boston College

Monday April 16, 2012 2:45pm - 4:00pm
Pavilion 9


Reality Check: Challenges for Today’s Documentarians

This session raises and addresses questions of choice during documentary production: how does one present history from sparse audio-visual evidence; how does one balance the need to convey an idea to the public without overstepping ethical boundaries; what has the increase in reality programming and cable-channel documentary productions done to complicate traditional documentary agreements between filmmaker and subject; what are the challenges of depicting the realities of Native Americans to wider audiences?
Moderator: Thomas Mascaro, Bowling Green University
Panelists: Leighton C. Peterson, Miami University (Ohio); Shooting Back: The Complexities of Representation in Native American Documentaries
Kathleen Ryan, University of Colorado; Lack of Evidence: Documenting the History of Women Accepted for Volunteer Emergency Service during WWII
Nancy Carlson, Ball State University; Faking the Shot vs. Public Awareness: Ethical Issues in Wildlife Conservation Films
Respondent: Evan Johnson, Normandale Community College

Monday April 16, 2012 4:15pm - 5:30pm
Conference Room 1


Media Aesthetics and Production Theory

Exploration of aesthetic parameters of new media, social media, and mobil media. Investigation of perceptual conditions and aesthetic theories that guide the interpretation, analysis, and creation of visual and sound images in the electronic media.
Moderator: Miriam Smith, San Francisco State
Panelists: Vinay Shrivastava, San Francisco State University; Critical Analysis of Surround Sound
Elizabeth Reid, San Francisco State University; Slow and Low: An Aesthetic Reimagination of Doom Metal
Julia Bernstein, San Francisco State University; Aesthetic Colonization: Cross Cultural Production of Ugly Betty
Nick Pesto, San Francisco State University; Interactivity in Video Games: A New Aesthetic Dimension?
Peter Rollins, San Francisco State University; Aesthetic Considerations for Broadcast Television Programs Adapting Aspects of Transmedia Production and Distribution to Encourage Linear Appointment Viewing
Respondent: Jeff Jacoby, San Francisco State University

Monday April 16, 2012 4:15pm - 5:30pm
Pavilion 9
Tuesday, April 17


Final Cut Pro X: What Do you Want to Know?
Apple has changed the video production game with the introduction of Final Cut Pro X, and many schools are debating whether or not to play along. In the meantime, bring your laptop loaded with the software and get inside for a close look. Apple Certified Trainer Rick Allen Lippert will guide you through this radically different approach to nonlinear editing. Media will be provided. Moderator: Rick Allen Lippert, Oklahoma City Community College

Tuesday April 17, 2012 10:45am - 12:00pm
Pavilion 1


Production Aesthetics and Criticism Paper Competition

BEA's Production Aesthetics & Criticism Division presents the winners of their paper competition.
Paper Chair: Amy Crawford, Youngstown State University
Debut Paper Competition
1st Place: Stephen Price, Georgia College & State University; Getting the Joke: A Textual Analysis of Self-Reflexivity in Boston Legal
Open Paper Competition
1st Place: Mary Blue, Tulane University; Comparing Network and Post-Network Network Sitcom Pilots
2nd Place (tie): Robert Pekurny, Florida State University; The Production Process and Environment of JIMMY KIMMEL LIVE
2nd Place (tie): Marilyn Terzic, McGill University; Judge Judy: Savvy and Second to None: Demystifying the Syndi-Court Genre

Tuesday April 17, 2012 2:45pm - 4:00pm
Conference Room 4


Production Aesthetics & Criticism Division Business Meeting

The Production Aesthetics & Criticism Division's purpose is the improvement of teaching and the fostering of research and innovations in audio and video production, aesthetics and criticism. The division provides a forum for the exchange of teaching techniques and material; the presentation of juried and non-juried scholarly research; the presentation of faculty and student productions; the demonstration and discussion of innovations in production equipment and techniques; and as a means of evaluation through juried competition of scholarly research and faculty production. Members are involved in the supervision of the only collegiate, association-wide, peer review faculty production competition, that provides valuable feedback and credibility often needed in promotion and tenure reviews.
Production Aesthetics & Criticism Division Chair: Tony DeMars, Texas A&M University - Commerce Campus


Tuesday April 17, 2012 4:15pm - 5:30pm
Conference Room 4
Wednesday, April 18


To Final Cut Pro X or not to Final Cut Pro X

This workshop will discuss Apple's decision to abandon the popular Final Cut Pro (FCP) suite of production applications in lieu of what the company has termed a new "paradigm" in digital video editing titled FCP X. We will discuss the pros and cons of transitioning from FCP 7 to FCP X. We will also explore why academic programs may consider Adobe Premiere and AVID as a desktop editing solution for their academic programs. Finally, we will discuss what has been termed the worse product role-out in the history of Apple computer and the Internet sensation and mis-information the role-out has produced.
Moderator: Timothy Sorel, University of Florida
Panelists: Kevin Burke, University of Cincinnati
Justin Bregar, Colorado State University
Gerald Gibson, Elon University
Chris Strobel, Northern Kentucky University

Wednesday April 18, 2012 9:00am - 10:15am
Pavilion 1


Legitimate Learning — or Just Free Labor?

We all get the calls. An organization or agency has an “opportunity” for a student to work on a media project. But how do you decide what is a legitimate learning opportunity and not free labor? This panel will share ideas and success stories to get students engaged in learning opportunities that have unique value to both students and the community.
Moderator: Kevin Hager, Wichita State University
Panelists: Amy DeVault, Wichita State University
Gabe Juhnke, Production Manager and Visual Effects Artist, Integrated Media Group, Wichita, KS & Part-Time instructor at Wichita State

Wednesday April 18, 2012 10:30am - 11:45am
Pavilion 1