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Research [clear filter]
Monday, April 16

10:15am PDT

Biometric Measures in Applied Electronic Media Research
When paired with traditional measures, biometric indices of heart rate, skin conductance, and eye movement have recently resulted in substantial insights into how audiences cognitively and emotionally process electronic media. This panel brings together experts from industry and the academy to discuss proper methodology and research design, as well as present results from recent applied studies, in hopes of getting attendees interested in employing biometrics in their own work. Moderator: Robert F. Potter, Indiana University
Panelists: Wes Wise, A.Q. Miller School of Journalism and Mass Communications; More than meets the ear: Emotion, attention, and auditory processing
Rachel Bailey, Indiana University; I've Lived Life From Both Sides Now: What I Learned Moving from Theory-Driven Research to Applied Research... and Back
Paul D. Bolls, Missouri School of Journalism; Biometrics for the Public Good: Evaluating Highway Safety Videos with Psychophysiology
Glenn Cummins, Texas Tech University; What are you looking at? Eye tracking in applied media research
Bruce K. Rosenblum, Warner Bros. Media Research & Insights; Best Practices using Biometrics for Branded Product Integrations

Monday April 16, 2012 10:15am - 11:30am PDT
Pavilion 9

2:45pm PDT

The Role of Social and Traditional Electronic Media in Middle East Regime Change: The Arab Spring, Summer, and Beyond
The Arab Spring of 2011—revolutions in Tunisia, Egypt, and Libya, and uprisings in Syria, Bahrain, and Yemen—is said to have been fostered by the utilization of social media (Facebook and Twitter) as well as more traditional media. This panel explores the impact of both new and more traditional electronic media in 2011 and beyond involving Middle East government changes. Moderator: Douglas A. Boyd, University of Kentucky
Panelists: Hussein Y. Amin, The American University in Cairo; Role and Impact of Satellite Broadcasting During the Arab Spring
Mohammed el-Nawawy, Queens University of Charlotte; The January 25 Revolution's Impact on the Media Landscape in Egypt: Between the Present and the Future
Naila Hamdy, American University in Cairo; Framing the Revolution in Egypt’s Newspapers and Social Media Sites
Yousef AlFailakawi, Kuwait University; Are Social Media in Kuwait Really Social?
Respondent: Douglas A. Boyd, University of Kentucky

Monday April 16, 2012 2:45pm - 4:00pm PDT
Pavilion 3

2:45pm PDT

Research Division Paper Competition

This year's Research Division paper winners present their research.
Vice Chair & Paper Competition Chair: Glenn Cummins, Texas Tech University
Open Paper Competition
1st Place: Kim Bissell, University of Alabama; Scott Parrott, University of North Carolina-Chapel Hill; Dora the Explorer or Hannah Montana?: The Role of Exposure to Animated and Live-Action Entertainment Television and Children’s Implicit and Explicit Weight Bias
2nd Place: Will Kinnally, University of Central Florida; Yan Shan, University of Georgia; Megan Hofma, Rollins College; Courtney Hardage, University of Central Florida; Xing Tong, University of Central Florida; Tim Brown, University of Central Florida; Further Investigation of Connections between Reality TV Viewing and Perceptions of the Social Reality of Cosmetic Surgery
3rd Place: Phillip Madison, Louisiana State University; Lance Porter, Louisiana State University; It’s All in Your Head: The Evolution of Television, Parasociability and Imagined Interactions
4th Place: Charles Meadows, University of Alabama; Cui Zhang, University of Alabama; Shuhua Zhou, University of Alabama; Effects of Proximity on the Cognitive Processing of Environmental News

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Tim Brown

Tim Brown is the CEO of IDEO, a global design- and innovation-consulting firm. Ranked independently among the 20 most innovative companies in the world, IDEO has contributed to such standard-setting innovations as the first mouse for Apple, the Palm V, and Bank of America’s “Keep... Read More →

Monday April 16, 2012 2:45pm - 4:00pm PDT
Conference Room 4

4:15pm PDT

Stereotypes, Television and Cross Platform Content

While stereotyping has been fought for years, stereotypes are still at the core of many television programs and their associated cross platform content. This quick moving panel will present highlights of research on current television shows conducted by students at California State University Chico and Washington State. Moderator: Jennifer Meadows, California State University, Chico
Panelists: Jennifer Skinner, Chico State University; Stereotypes and "The Big Bang Theory"
Spenser Tilus, Chico State University; Stereotypes and "It’s Always Sunny in Philadelphia"
Rachel Sauerbier, Washington State University; Reluctant Stereotypes: The Use and Reinforcements of Stereotypes on Social Networking Sites
Erica Markham, Chico State University; Stereotypes and "Modern Family"
Jon Ortez, Chico State University; Stereotypes and "Jersey Shore"
Jonathan Bohlander, Chico State University; Stereotypes and "The Bachelor" and "The Bachelorette"

Monday April 16, 2012 4:15pm - 5:30pm PDT
Conference Room 7

4:15pm PDT

Research Division Business Meeting

The Research Division supports the work of BEA members whose interests include telecommunication research, methodolgy and interests not served by other divisions. No methodology is excluded. Their goals are to encourage all BEA members interested in research to join the division; to provide forums for discussion on issues in broadcast and electronic media research; and to provide leadership roles in shaping the future of broadcast and electronic media research.
Research Division Chair: Andy Curran, University of Cincinnati - Clermont College


Monday April 16, 2012 4:15pm - 5:30pm PDT
Conference Room 4
Tuesday, April 17

10:45am PDT

Tipping Points: Opportunities and Challenges of Interactivity and Interactive Media
This panel explores the theoretical understanding of the concept of interactivity and addresses the opportunities and challenges brought about by interactive media. How can we define interactive media? Under which conditions does increased interactivity prove most beneficial? What are the constraints and resistances faced by the consumers and producers of interactive media? Through a critical examination of various emerging technologies, this panel aims to answer the question -- Have we reached Gladwell’s (2000) tipping point? Moderator: Gregory Newton, Ohio University
Panelists: L. Meghan Peirce, West Chester University of Pennsylvania; CyberHealthcare and the Participating Patient: Physician Attitudes on Increased Interactivity
Skye Cooley, Mississippi State University; Amy H. Jones, The University of West Alabama; A Forgotten Tweet: Somalia and the Failures of Social Media
Tang Tang, University of Akron; Structuring Interactive User Flow: Constraints or Opportunities
Raluca Cozma, Iowa State University; Jumping on the Social Media Bandwagon: Foreign Correspondents’ Use of Twitter

Tuesday April 17, 2012 10:45am - 12:00pm PDT
Pavilion 9

2:45pm PDT

Kids as Consumers: Television Marketing of Products and Ideas to Children

It’s estimated that kids see 40,000 TV commercials per year. The debate about marketing to kids has been ongoing for three decades. Three circumstances have brought this debate to the forefront. First, advergaming is a dimension as TV messages are used to direct kids to sites featuring games that ostensibly sell products. Second, a childhood obesity epidemic is drawing the attention of policymakers focused on TV ads. Third, we now see cause marketing and political marketing to kids on TV. This panel presents four papers on this topic. Moderator: Jack Powers, Ithaca College
Panelists: Jack Powers, Ithaca College; The stuff we sell to our kids: A content analysis of TV commercials aimed toward children
Peter Johanns, Ithaca College; 'Cause marketing' to children via television
Adam Peruta, Ithaca College; More than a game: Advergaming and its role in the television marketing of unhealthy food to children
Steve Gordon, Ithaca College/Academy of Television Arts and Sciences; What 'South Park' teaches our children about social issues
Respondent: Wenmouth Williams, Ithaca College

Tuesday April 17, 2012 2:45pm - 4:00pm PDT
Pavilion 1

4:15pm PDT

Young Adults in Three Venues Respond to Media: New Findings

Young adults in a mid-Atlantic state offer affective responses to public service announcements.
Young adults in a southwestern metropolitan area show preferences for presentations of television weather information. Young adults in a Pacific coastal area exhibit similarities and differences in video processing time. Findings have implications for research or law and policy or both. Moderator: Kenneth Harwood, University of Houston
Panelists: Amber Westcott-Baker, University of California, Santa Barbara; Young Adults and Video Processing Over Time
Steven Garry, Arizona State University; Television Weather Content: What Younger Viewers Like
Erin Ash, Pennsylvania State University; Affective Responses of Young Adults to Public Service Announcements on Hunger Among Blacks and Whites
Respondent: Cindie Yanow, Southeast Missouri State University

Tuesday April 17, 2012 4:15pm - 5:30pm PDT
Pavilion 1