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Sports [clear filter]
Sunday, April 15


Working Together: Integrating Your Sports Curriculum with the Athletic Department
This panel will present a case study from Towson University showing how the Departments of Electronic Media and Film and Mass Communication worked with the university's Department of Athletics to have students provide content for the Athletics' website, along with the broadcasting and streaming of various sporting events. Moderator: John R. Turner, Towson University
Panelists: John MacKerron, Towson University; Jenny Atwater, Towson University; Damon Lewis, Towson University; Zach Maskavich, Towson University--student
Respondent: Greg Faller, Towson University

Sunday April 15, 2012 10:30am - 11:45am
Pavilion 2


Tipping Point: HD, 2D, 3D One Year Later; How Much Longer Can We Teach Traditional 'Broadcasting'?

In a follow up to last years HD, 2D, 3D panel, it is clear that Production, Aesthetics and Technical skills are moving in an irreversible direction. How much longer can we teach traditional broadcasting without it becoming a "History" course? How much longer can we use analog and standard definition cameras and equipment to teach aesthetics and technical skills to ensure our graduates have up to date knowledge and experience? Moderator: Denise Belafonte-Young, Lynn University
Panelists: Wes Akers, Northern Kentucky University; To "B" or not to "B" - Keeping Broadcasting Alongside Electronic Media
Andrew Robinson, Syracuse University; To Students, ‘codec’ is a Four Letter Word
James Carter, California University of Pennsylvania; The Story’s The Thing
Denise Belafonte-Young, Lynn University; How Much Longer Can We Teach Traditional 'Broadcasting'?
Barry Braverman, Cinematographer & 3D Trainer/Consultant for Panasonic; Teach 3D Now
James M. Martin, University of North Texas

Sunday April 15, 2012 12:00pm - 1:15pm
Conference Room 3


Fairness in the Pressbox: Who Can Fans Trust When the Teams Control so Many of the Platforms?

This panel will examine the growing trend of sports teams bypassing traditional journalism platforms to reach out directly to fans with team-produced stories using social media, internet, and team controlled video channels. What is the future role of the critical sports reporter and how can fans separate objective reporting from team PR.
Moderator: Joey Helleny, Southern Illinois University @ Carbondale
Panelists: Barry Gresham, Austin Peay State University
Neil Roberts, Minot State University 


Sunday April 15, 2012 3:00pm - 4:15pm
Pavilion 3
Monday, April 16


Sports Broadcasting Programs Showcase

This session will feature panelists from several university programs that produce sports programming. The programs may come in the forms of sports segments in radio or television newscasts, weekly shows or specials. The program carriers vary from campus closed circuit to community cable to public broadcasting stations. Some universities have full-fledged sports majors while other colleges include sports activities as part of a general broadcast major. The panelists will highlight their programs including how students, staff and faculty are involved in the process. The balancing act of how to both produce quality programming and provide students a positive learning experience at the same time will be discussed. Excerpts will be shared with the audience.
Moderator: Kenneth Fischer, University of Oklahoma
Panelists: Michael Bruce, University of Alabama
William Hoon, Western Illinois University
Denise Belafonte-Young, Lynn University
Gregory Martin, St. Cloud State University
Derrick Silvestri, St. Cloud State University

Monday April 16, 2012 11:45am - 1:00pm
Conference Room 1


Always Get It in Writing: Production Agreements for Today's Media World
The media world has changed. Have your production agreements also changed? What production agreements do you need today? What types of agreements might you need tomorrow? This panel, composed of three attorneys with experience in media, entertainment and intellectual property law will answers these plus other critical production legal questions. Moderator: Vinay Shrivastava, San Francisco State University
Panelists: Miriam Smith, San Francisco State; Stewart Kellar, working professional; John Da Corsi, working professional

Monday April 16, 2012 2:45pm - 4:00pm
Conference Room 2
Tuesday, April 17


Fantasy Sports Play: How Has it Changed Viewer Motivation and Behavior of Sports Media

This panel will discuss how the addition of fantasy sports play has changed the average sports fan's motivation and behavior to consume sports media. Taking a Uses and Gratifications approach, the idea that media context is just as important as the content provided by the media will be discussed.
Moderator: Troy Comeau, Pittsburg State University
Panelists: Andrew Billings, University of Alabama; Art Challis, Southern Utah University; Brody Ruihley, University of Cincinnati; David Schreindl, Dickinson State University

Tuesday April 17, 2012 10:45am - 12:00pm
Conference Room 4


Assessing Outcomes in New Media and Emerging Technology

What do our students need to know in regards to emerging technology and New Media upon graduation, and what should we be teaching them to compete for success in the job market? What means do we have of assessing the Goals and Outcomes to ensure a professional standard of knowledge and hands-on capabilities?
Moderator: Denise Belafonte-Young, Lynn University
Panelists: Michael Bruce, University of Alabama; Chasing the New Media Curve: Teaching and Assessing Social Media in the Broadcasting Curriculum
Jeff Spurlock and Steve Padgett, Troy University; It's Not Your Father's Broadcasting Job Anymore
Gregory Bray, SUNY - New Paltz; Export, Post, and Converge: Assessment Models in Digital Media Production
Don Grady, Elon University; Assessing Interactive Media Graduate Program Learning Outcomes
Tommy Booras,Tennessee State University; Social Media, Academia and the New Broadcasting Order:  It's Time to Get On Board!
Denise Belafonte-Young, Lynn University; Assessing Outcomes in New Media and Emerging Technology

Tuesday April 17, 2012 2:45pm - 4:00pm
Conference Room 7


How UFC and Mixed Martial Arts (MMA) Are Becoming Mainstream and Are Tipping Points in Sports and Audience Research

The topic shows the parallels and exposes the differences from current sport media research due to the nature of the MMA and the structure of no season and no set cities, etc.
The areas of research are: what is attracting fans to tune into PPV television events as well as discuss audience demographics; how the branding and advertising strategies took UFC from banned in many states to being aired on Fox television; the advertising and sponsorship of individual athletes and the effect on brand attitudes; how fighters and Dana White (UFC) are using social media tools such as Twitter to promote themselves and the brand; and fan identity and how it differs from team sports.
Moderator: Andrew Billings, University of Alabama
Panelists: Natalie Brown, University of Alabama; Fan Identity in the UFC
James Sanderson, Arizona State University; The UFC's Proactive Approach to Social Media
David Sullivan, University of San Diego; How the UFC Constructs Masculinity
Michael Devlin, University of Alabama; Branding the UFC: Mainstream Acceptance and its Impact on Advertising

Tuesday April 17, 2012 4:15pm - 5:30pm
Pavilion 9
Wednesday, April 18


New Technology, New Uses: Emerging Uses for Emerging Media
The media climate is changing quickly and technology is in the driver’s seat. So now that you have all this new technology, how can you use it? This panel will look at some of the unique ways technology is being used in the classroom, the newsroom and in the field as well as ways that new technology is providing otherwise elusive opportunities for students. Included in the discussion will be using Skype for live shots in the field and using Twitter to crowd source at sporting events. Moderator: Susan Smith, Ball State University
Panelists: Rick Sykes, Central Michigan University
David Burns, Salisbury University
Terry Heifetz, Ball State University

Wednesday April 18, 2012 9:00am - 10:15am
Conference Room 1


Developing New Courses in Sports

Panelists will present an overview of a relatively new course in their sports communication Curriculum. They will focus on course objectives, readings, class activities and graded assignments.
Moderator: Max Utsler, University of Kansas
Panelists: Terry Likes, Tennessee State University; Sports Journalism and New Media
Roger Hadley, Oklahoma Baptist University; Baseball Films
Matthew Harmon, Monmouth University; Issues in Sports Media
Don Moore, Ohio University; Remote Sports Production
Brody Ruihley, University of Cincinnati; Fantasy Sports

avatar for Don Moore

Don Moore

Associate Professor, Director Electronic Media, Ohio University Southern
Assistant Professor, Director Ohio University Southern Campus, interest sports production.

Wednesday April 18, 2012 10:30am - 11:45am
Pavilion 3


Using Streaming Technology to Take Your Sports (and Other Programming) Worldwide

The panel will discuss how equipment like the Newtek tricaster is changing the way colleges and universities distribute their sports programming (and other television programs) to a world wide audience. The tools, techniques and issues involved with this venture.  Topics to be covered in the panel are as follows: how to implement streaming technology into your distribution of your college/universities programming ( sports and other college tv station programming); how to use the Newtek tricaster as an integral part of streaming your content; how to organize your streaming content to effectively reach your target audience; issues to consider when streaming content to a worldwide audience; how to coordinate social media efforts of the university television station, athletic department and the university into the live streaming of sports events; and production, legal and university issues to consider now that your sport programming shows will be available for viewing anywhere in the world.  A discussion from panel members who are currently streaming their university sports and other programming content with some advice for those considering streaming their sports and University TV station.
Moderator: Jeff Waller, Robert Morris University
Panelists: Tim Pollard, Ball State University
Philip Nelson, Newtek
Michael DiLauro, Robert Morris University
Paul Oren, Valparaiso University

avatar for Paul Oren

Paul Oren

Valparaiso University
Full-time professor at Valparaiso University as well as a correspondent sports reporter for the Northwest Indiana Times newspaper.

Wednesday April 18, 2012 12:00pm - 1:15am
Pavilion 3