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Student Media Advisors [clear filter]
Sunday, April 15

9:00am PDT

Creating Relationships Across Student Media
Today's media environment requires students to develop relationships across all student media organizations. As an example, students involved in radio can contribute their content to other student medias such as television and newspapers. Thus, this panel will allow Advisors and students to discuss their relationships with various student media organizations on their campus. Moderator: Phillip Powell, Valparaiso University
Panelists: Paul Oren, Valparaiso University
Timothy Sorel, University of Florida
Marjorie Yambor, Western Kentucky University; Darren Sweeney, Central Connecticut State University

Sunday April 15, 2012 9:00am - 10:15am PDT
Conference Room 7

10:30am PDT

Working Together: Integrating Your Sports Curriculum with the Athletic Department
This panel will present a case study from Towson University showing how the Departments of Electronic Media and Film and Mass Communication worked with the university's Department of Athletics to have students provide content for the Athletics' website, along with the broadcasting and streaming of various sporting events. Moderator: John R. Turner, Towson University
Panelists: John MacKerron, Towson University; Jenny Atwater, Towson University; Damon Lewis, Towson University; Zach Maskavich, Towson University--student
Respondent: Greg Faller, Towson University

Sunday April 15, 2012 10:30am - 11:45am PDT
Pavilion 2

10:30am PDT

The Tipping Point: A Quest Accomplished Toward Integration of Student Media, Curriculum and Facility
The Mass Communications Department at Colorado State University – Pueblo recently completed a dramatic restructure of Curriculum and facilities. Faculty and staff were tasked with a cross campus move, office relocations, lab upgrades, building a network independent of university IT, and the complete integration of a TV station, FM, online newspaper and magazine. Panelists will discuss budgeting, planning, and execution of a bold plan to transform a media department and meet the needs of today’s student public communicators. Moderator: Sam Lovato, Colorado State University - Pueblo
Panelists: Jennifer Mullen, Colorado State University - Pueblo; Leticia Steffen, Colroado State University - Pueblo; Justin Bregar, Colorado State University - Pueblo; Mike Atencio, Colorado State University - Pueblo

Sunday April 15, 2012 10:30am - 11:45am PDT
Conference Room 7

1:30pm PDT

Innovation and Growth in a Tough Economy: The MacGyver Approach to Broadcast Education
In this panel, participants will address the problems media programs are facing in a tough economy. Ways to continue to build and grow programs using minimal resources will be discussed, along with alternative resource options available from non-academic sources. Low-cost technical solutions to production challenges, ways to moderate trends toward heavier workloads for less compensation, and additional funding sources for production classes and student media organizations will also be explored. Moderator: Kara Jolliff Gould, John Brown University
Panelists: Robin Riley, Northwestern College; Mixing and matching: Making old gear work with new world expectations
Kara Jolliff Gould, John Brown University; Collaborative funding: Potential sources of additional revenue beyond the academic budget
Tom Hallaq, Idaho State University; Making Do: Can Paperclips and Bubblegum Play a Role in Quality Broadcasts?
Marquita Smith, John Brown University; All Work, No Pay: Slowing the Great Speed-up
Darren Gould, John Brown University; The MacGyver approach to broadcast education: Demonstrating program viability while limiting premature spending

Sunday April 15, 2012 1:30pm - 2:45pm PDT
Conference Room 5

3:00pm PDT

The Tenure Process and the Student Media Advisor: Investigating the Possibilities
Typically, student media advisors are not on the tenure-track pathway. While some advisors do hold a terminal degree, their work is not viewed within the traditional requirements of teaching, research and service. This panel will address such issues as station advising duties fitting within the traditional model for promotion and tenure, aligning advising duties as has been done with creative activities, and presenting ideas that are needed to move this idea forward. Moderator: Sam Sauls, University of North Texas
Panelists: Marjorie Yambor, Western Kentucky University; Robert McKenzie, East Stroudsburg University; Dale Hoskins, Northern Arizona University; Craig Stark, Susquehanna University; Chad Roberts, Central Michigan University

Sunday April 15, 2012 3:00pm - 4:15pm PDT
Conference Room 4
Monday, April 16

10:15am PDT

Thriving in the New Educational Reality

The educational environment in higher education is changing and presents new challenges for the student operated radio and TV stations. This panel will review The Emerging Media Project which includes the operation of WZIP-FM and Z-TV a The University of Akron in Akron, Ohio, as well as Tim McCarty, AJ Randolph and Gretchen Dworznik from Ashland University. Dr. Phil Hoffman, General Manager of Z-TV, and Mr. Tom Beck, General Manager of WZIP-FM, will share the story of the continuing development of The Emerging Media Project. McCarty and Dworznik will discuss the evolution of student media as guided by a completely re-written Curriculum at Ashland.
Moderator: Phil Hoffman, The University of Akron


Monday April 16, 2012 10:15am - 11:30am PDT
Conference Room 2

11:45am PDT

The 168 Film Project: A Unique Competition for Students and Faculty

The 168 Film Project invites participants to compete for cash and prizes by producing a narrative or documentary film, based on a theme and a Judeo-Christian scripture. Films are produced in one week's time (168 hours), offering a crash course in real-world experience for both students and faculty competitors. In this panel, 168 Film Project Founder John David Ware and 168 Board Member Brian Bird (Evening Shade, Touched by An Angel, Gametime) explain the outstanding opportunities offered to competitors in the 168 Film Project. Recent 168 filmmakers and staff members will share their stories of struggle and miracles from the "168" trenches and show some of their outstanding work. Learn all you need to get your students involved in this competitive storytelling opportunity.
Moderator:  Kara Jolliff Gould, John Brown University
Panelists: John David Ware, 168 Film Project
Brian Bird; Evening Shade, Touched by An Angel, Gametime
Paul Luebbers, 168 Filmmakers and former director, 168 Film Project
Amanda Llewellyn, 168 Filmmaker
Wes Llewellyn, 168 Filmmaker
Darren Gould, 168 Volunteer, former post-production supervisor, 168 Film Project

Monday April 16, 2012 11:45am - Tuesday April 17, 2012 1:00pm PDT
Pavilion 11

1:15pm PDT

Student Media Advisors Business Meeting

The Student Media Advisors Division's mission is to provide a forum for the person responsible for supervising and/or advising student-operated media outlets. The goals of the division are to stimulate awareness and discussion of existing issues and related problems to student-operated electronic outlets on campuses; to encourage dissemination of information about the impact of student operations to professional colleagues in the field; and to foster and promote the teaching of information connected with the operation of any outlet where students are the primary workforces as a substantive area of the disciplines of broadcasting/media.
Student Media Advisors Chair: Marjorie Yambor, Western Kentucky University


Monday April 16, 2012 1:15pm - 2:30pm PDT
Conference Room 7

2:45pm PDT

Student Media Advisors Paper Competition

Winners of the Student Media Advisors Paper Competition present their winning research.
Vice Chair/Paper Competition Chair: Phil Hoffman, University of Akron
Debut Paper Competition
1st Place: Carol Marie Terracina-Hartman, Bloomsburg University of Pennsylvania; Robert G. Nulph, Lewis University; Credentialing of Campus Media Advisors: Is There a Doctor in the Newsroom?
Open Paper Competition
1st Place: Mark Tolstedt, University of Wisconsin - Stevens Point; Assessing Student Media Advisors for Promotion, Tenure, and Merit: Using an Electronic Portfolio

Monday April 16, 2012 2:45pm - 4:00pm PDT
Conference Room 7

2:45pm PDT

I Have Good News...and Bad News
How to give effective critiques on productions; which is better-positive feedback or negative feedback; need boths sides of issue on the panel; initial focus was to be high school video productions in conjunction with the D7 video competition Moderator: Gwin Faulconer-Lippert, Oklahoma City Community College; Panelists: Thomas McDonnell, Metropolitan Community College
Rick Allen Lippert, Oklahoma City Community College
Sarah Gibson, George Fox University

Monday April 16, 2012 2:45pm - 4:00pm PDT
Conference Room 5

4:15pm PDT

Implementing Professional Standards in Your Student Media Newscast

This panel examines the advantages and disadvantages and the challenges and rewards of pushing your students to implement professional levels of performance and behavior in their student newscasts and offers suggestions and ideas to help advisors achieve a greater level of professionalism in your student media newscasts.
Moderator: Dale Hoskins, Northern Arizona University
Panelists: Phil Hoffman, The University of Akron; Professional Operational and Work Standards in Your Student News Operation
Chad Curtis, Brigham Young University; Enforcing Professional Ethical Standards in Student Media Newscasts and Newsrooms
Erica Edwards, Pittsburg State University; Professional Presentation Qualities in Student Newscasts
Thor Wasbotten, Pennsylvania State University; Professional Content in Your Student Newscasts
Respondent: Dan Garrity, Gonzaga University

Monday April 16, 2012 4:15pm - 5:30pm PDT
Conference Room 5
Tuesday, April 17

9:15am PDT

Is the Tipping Point Coming for College Radio

This panel will examine the recent sales by colleges and universities of student broadcast outlets. Given the austere financial outlook for academic budgets across the nation are we seeing a tipping point that could escalate as cash deprived administrations see their NCE radio license as a liquid asset rather than a vibrant student retention and co-curricular asset to campus life? The panel will address concerns for the future of college radio and ways to potentially forestall administrators from perceiving their license as a way to fund other initiatives for their campus.
Moderator: Michael Taylor, Valdosta State University
Panelists: Angela Criscoe, Georgia College and State University; Tip Your Staff Into the Community and Tip the Community Into Your Staff
Stephen Merrill, Bowling Green State University; Tipping Your Station Fully Into the Campus Community
Randall Davidson & Christy Brazee of University of Wisconsin Oshkosh; Process Mapping to a Tipping Point: Enhancing College Radio Station Underwriting Through an Action Learning Project

Tuesday April 17, 2012 9:15am - 10:30am PDT
Pavilion 11

10:45am PDT

Teaching Broadcast News Through Convergence and Collaboration
This panel will explore successful methods for teaching broadcast news in 2012 and beyond. Ozarks News Journal is a multi-award winning program that includes a TV newscast (aired throughout the state of Missouri), website, phone application and production training program. Panelists will discuss techniques for in-class convergence and for preparing students for a world of journalism that demands a multitude of skills. Panelists will also discuss how to structure such a program with limited budget and resources. Moderaotr: Kevin Swift, Missouri State University
Panelists: Andrew Cline, Missouri State University
Deborah Larson, Missouri State University
Colby Jennings, Missouri State University

Tuesday April 17, 2012 10:45am - 12:00pm PDT
Pavilion 11

2:45pm PDT

Tall, Grande, or Venti?: Student Media Storytelling Across Campus Sizes
Just as Starbucks varies its presentations across 12, 16 and 20-ounce containers, so do America's higher education student media. This session will examine the common element of storytelling through case studies of online student media at three different sized institutions. Attendees will also learn more about how the pedagogy of media production and journalism has changed. No longer is the focus on a medium, such as television, radio, or print, per se, but rather on telling stories through appropriate media to niche-targeted audiences. Moderator: Cliff Brockman, Wartburg College
Panelists: Tim Scully, University of St. Thomas
Susan Green, Arizona State University

Tuesday April 17, 2012 2:45pm - 4:00pm PDT
Pavilion 10
Wednesday, April 18

9:00am PDT

Tipping It In Your Favor

Panel will feature a 30 year broadcast veteran and two international broadcast consultants who will guide the attendees (students and faculty mentors) through the employment search minefield so that the newly graduated job seekers will find the employment tipping point that enhances their job search prospects in their favor. Find out what to and not to do in the search for that first gig (and in future searches) from folks directly responsible for hiring hundreds of broadcast professionals from entry level to major markets.
Moderator: Michael Taylor, Valdosta State University
Panelists: Michael Taylor, Valdosta State University; Making the First Tip: Ensure Your Letter and Resume Will Get You Noticed Positively
Pat Bryson, Bryson Broadcasting International; Making the Second Tip: Don't Turn Your Positive Into a Negative When They See You
Valerie Geller, Geller Media International; Making the Third Tip: Impress Them With Your Preparation

Wednesday April 18, 2012 9:00am - 10:15am PDT
Pavilion 9

9:00am PDT

Student Media's Role During Crisis: Hoping for the Best, Preparing for the Worst

It can happen at your campus.  Are you prepared?  From public relations nightmares, to quick-moving contagions to lone gunman, getting accurate information out quickly is crucial.  This panel will present information and ideas to help your educational media outlet (including new media outlets) prepare for difficult situations and be a useful resource for the educational and local community.
Moderator: Brenda K. Jaskulske, University of North Texas
Panelists: Donna Sauls, Texas Woman's University; Emergency Alert!  Who Do I Call?
Glenn Hubbard, East Carolina University; Starting Your Own Crisis, a Case Study:  What Happens When Student Content Decisions Bring Controversy
Ann Strahle, University of Illinois-Springfield; Coverage in Times of Crisis
Thor Wasbotten, The Pennsylvania State University; Scandal in the Valley: The Day Penn State Became the News

avatar for Glenn Hubbard

Glenn Hubbard

Glenn Hubbard is dean and Russell L. Carson Professor of Finance and Economics at Columbia Business School. He is also a research associate of the National Bureau of Economic Research. In addition to writing more than 100 scholarly articles in economics and finance, Hubbard is the... Read More →

Wednesday April 18, 2012 9:00am - 10:15am PDT
Conference Room 2

12:00pm PDT

Advising Remote Productions
With the proliferation of Skype and other Peer-to-Peer (P2P) software, new challenges, and new opportunities, are being created for affordable remote productions. Streaming, and the use of smaller digital recording devices, affords academic units the opportunity to deliver content in ways not available even five years ago. Teaching these tools, and communicating these challenges, is critical to not only a successful production, but the growth of the industry as well. Moderator: Benjamin Tigner, Central Michigan University
Panelists: Benjamin Tigner, Central Michigan University; Remote Production Futures
Scott Alboum, Rider University; Video Technologies Coordinator Rider University/Advisor Rider
Eric Limarenko, Central Michigan University; Introducing a DSLR solution to your filmmaking courses

Wednesday April 18, 2012 12:00pm - 1:15pm PDT
Conference Room 2